Reputation
Friday, December 15, 2006
I've finally made it back to the office after being out since before Thanksgiving. I am SO sorry for not posting regularly from Achievers. It was an awesome experience talking to and hearing from so many IBOs about what they're doing in the field and what they still need from us. Most of the conversations I had revolved around the reputation of our business and what we can do to have an impact on that.
We talked about creating greater visibility for our opportunity; doing a better job of telling our stories. We talked about backing up our stories with credible facts, figures and testimonials (the kinds of things we provide at www.ThisBizNow.com). And we talked about responsibility, where we actually walk the talk. That means open, honest, and transparent communications -- from us and from IBOs in the field. Over my next several posts I want to talk more about these themes and I would love your feedback here. I've already heard A LOT at Achievers. Yesterday I presented some of the things we're doing at Quixtar at the Direct Selling Association's Marketing & Communications Seminar in Washington D.C.
There, I met Dr. Steve Price who provided a great perspective on web reputation, which I also will talk more about in a future post. His book, WWW Stands for "World Wide Whiners" is just outstanding.
Anyway, that's where I'm at. I arrived home around 11:30 p.m. yesterday and came into the office just to catch up, create an urgent report and attend a conference call. I'm heading back home to spend a long weekend with my kids and my wife (whom I haven't seem much of since Thanksgiving).