What People Think
Monday, December 18, 2006
Does the Web accurately reflect what people think about a topic? I think in the case of our business, it is a little negatively skewed. By that, I don't mean to say what's on the Web isn't what some people think. I just don't think it accurately reflects what our overall reputation is. In other words, I don't believe your Web Reputation equals your Real Reputation.
People engaged in our business aren't actively blogging, for instance. Right now, our rules make it difficult for them to be a part of the Web community. Further, people actively engaged in our business are usually more interested in building their business than in blogging. We at Quixtar, however, are trying to find ways for more of our stories to be told, not just those told by people who used to be in our business.
At Achievers I talked to many IBOs about how they can share their stories through Quixtar programs like www.ThisBizNow.com, Success From Home magazine, blogs like this one, and through more communication programs in development. Our main message was to get the message out! Our business has always been Word-of-Mouth Marketing; now, however, that word-of-mouth is captured for posterity on the Web.
Last week I spoke at a Direct Selling Association conference about Web Reputation. It's interesting that direct sellers across the board are facing the same situation: former representatives of their organizations are going online with their complaints, while their current, satisfied reps are too busy in their businesses to do the same. DSA and WOMMA (Word of Mouth Marketing Association) were both meeting simultaneously in Washington, D.C., to talk about how to get your organization's messages out in a way that is credible and effective.
At Quixtar, we've been talking about Visibility, Credibility, and Responsibility. Starting with Visibility, we have to be out there sharing our stories. That's what our TV ads were all about, as well as Success From Home. Credibility is where we back up our stories with facts, figures and testimonials. Like we do at www.ThisBizNow.com, www.QuixtarFacts.com and through the Facts About Quixtar DVD (coming soon to the Web in its entirety).
The last category, of course, is Responsibility. We need to walk the talk. We're working hard with the field to implement best practices for how to build this business is a reputable way that continues to be effective. More on that to come!! -- Kia