Amway Global.com - Official Site of Amway Global / Quixtar Inc.
The Opportunity Zone
Thursday, February 01, 2007
For a few years now I've been blogging about Quixtar and the opportunity it supports.  A few others from the company also have blogged, most notably Quixtar's Director of Communications, Beth Dornan. Today, however, the Opportunity Zone has been launched, creating the venue through which other Quixtar voices will be joining the online conversation about our company, our products, our opportunity, our IBOs, and, well, just about anything related to our business.  With the Adatudes blog, even some of our executives will be joining the conversation.

I know that many other companies have joined the "Web 2.0" bandwagon, trying to emulate Microsoft's Channel 9, where employees blog from within the company's walls.  In fact, an article in Monday's issue of The Wall Street Journal focused on how crowded the social-networking bandwagon is getting as companies looking to "better connect with consumers and build brand loyalty" pile on. So, count us in on that trend, I guess.

Quixtar's Opportunity Zone is less about advertising, however, than it is about open dialog about our business.  As Quixtar Managing Director Jim Payne says in his first (ever!) blog post, "For too long we have let others tell our story and have not responded to counter the negative lies ....or the negative truths. We have a great business, we have tons of positive stories to share with others and to tell the world...... so we're here to tell them."

I spoke at a conference in December about Web Reputation, and I've blogged about that earlier.  I also wrote an article about blogging for the Direct Selling News that is now online, which essentially shared this same viewpoint. Not joining the conversation is not an option anymore.  

So, to Jim Payne and to all of the Quixtar bloggers who will soon join Beth, Leyla and I in "The Zone," welcome!  I'm looking forward to the discussion that's about to get started!


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Comments

Tim Grady said:
Friday, February 02, 2007 #

I have heard some criticism about the high price of Quixtar products.    I look at the marketplace as a whole.  BMW's, Mercedes and Lexus could be seen as expensive, but you can always buy a cheaper car.  Service on a top end car is expensive, but you can always go to a less expensive place in town to get your brakes or muffler replaced.

The business isn't intended to compete with bargain basement.  The products are at the upper end, not the lower end.  And, you are intending to build a business, and you need to recognize where these products fit into the marketplace.

Kia said:
Friday, February 02, 2007 #

Thanks Tim. Those are great points and certainly the positioning behind some of our products, including NUTRILITE Double X and ARTISTRY Time Defiance. Those products are high on the quality index and demand a premium price.  You can get cheaper multivitamins and skin care products, but do they deliver the same kind of results?

danny said:
Saturday, February 03, 2007 #

Once people relise that the american dream is possible to live they will be braking the doors of quixtar. And that's what IBO's like myself are here for..to bring them in one,two,six at  time. I just want to say thanks quixtar for helping me realise my dream.

Kia said:
Monday, February 05, 2007 #

Thanks Danny. You're welcome and thank you for all you're doing out in the field to build your business and help others do the same! As you know, bringing them in is the first step, and then the hard work begins of helping them earn income and grow their businesses so that they stay in for the long haul!  Keep up your great work!

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