WOMMA, Ratings, and Beauty Tipsy
Wednesday, April 18, 2007
Greetings from N'awlins. It's been a fascinating couple of days, and we're not done yet! But, whew, my presentation is done and it went very well. Now I can focus on learnings. Right now I'm sitting in on a fascinating presentation about LEGO's approach to adaptive blogs.
The Lego blogs seek to spur collaboration of customers to help identify new product directions. They also provide opportunity to rank or rate posts in their blogs, so later users can come in and jump to the posts that were most popular. Their blogs are intended to help consumers understand and contribute to the future of the product. Their blogs allow anybody to talk to "cool LEGO employees."
That's a lot of cargo being carried by their blogs. But it has been clear to me in the presentations I've attended and in the response to the one I made, the online conversations are getting better and smarter and anyone who isn't ready to join the conversation about their business/brand is going to be left out in the cold.
It also made me realize the potential for the Opportunity Zone. We hope to spur a conversation that helps people collaborate and understand and contribute. I think ratings would be a wonderful feature to consider. I think we do provide access to cool Quixtar employees. Like me! Or, better yet, Tonya Mann who brings you Beauty Tipsy. I'm excited to see each of these blogs launch and I know Tonya will bring a truly unique and creative voice to the Zone.