Social Media
Monday, October 29, 2007
A few weeks ago I created a Facebook profile as part of my research into social media and potential uses for this business. It was pretty simple and really only took a few minutes. I immediately was part of the "Grand Rapids" network based on my residency, and invited a few Quixtar friends to by my Facebook friends.
I didn't do much with it after that, except that suddenly I was getting invites to be the friend of others I know. Now I'm at about 40 friends from a variety of backgrounds, including work, my church, my family, and old school contacts. It amazes me how rapidly the circles are expanding, because with each new "friend" I am exposed to all their friends, many of whom I already knew and became new friends for me too.
Social media is an online illustration of how a successful Quixtar business is built, since it relies upon you tapping into your own network and gaining access to ever-widening spirals of people, some of whom might share similar interests and desires. It's the "network marketing" element our our business.
I know that some don't like to refer to our business as network marketing, just like they oppose multilevel marketing or direct selling as labels for our business. I think our business is a unique combination of all three. You tap into networks to make direct sales that help achieve rewards through our tiered compensation plan. It's a beautiful plan, isn't it!
My wife started her own Facebook site last week. It's only a matter of time before she has more friends than I. The interesting thing is that my son Conner, who is 14, is probably my most active "friend" in Facebook, with my daughter and some other teens from my church also among the more active participants. Young people are super active in the social media and that has many implications for our business, including a strong familiarity and acceptance for the "networking" that is part of our business.
If for no other reason than to research the phenomenon, I encourage IBOs to create their own Facebook pages and discover the power (all over again) of networking!