Opportunity Zone in DSN Article
Wednesday, October 31, 2007
Check out the most recent issue of Direct Selling News for an article (Social Media: Word of Mouth in the Digital Age) that features the Opportunity Zone, based on interviews of Beth Dornan and myself. Of course, I think it's wonderful because we're in it, but it does a good job of outlining what our experience has been this year here in the Zone.
Has it been 100% successful? Not yet, in my opinion. But have we started a dialog about our business that didn't exist before? Yes. Well, there has been a dialog before, but we've not usually been a part of it. That has changed and we must continue to make every effort to engage everyone who has strong opinions about our business -- pro or con. It's important to know what we're doing right and what we're doing wrong based on the direct feedback of IBOs, consumers, and others.
Thanks to all of you for your continued participation in the Opportunity Zone. Oh, and thanks to everyone who has invited me to be their Facebook friends! It's exciting to see the IBO community growing there as well.