Quixtar.com - Official Site of Quixtar Inc.
Ronaldinho, Amway, and Quixtar
Monday, March 03, 2008

Last Thursday Amway announced a global marketing relationship with Ronaldinho, perhaps the most heralded and recognized soccer player in the world. David Beckham gets a lot of attention here in the U.S., but a lot of his headlines come from celebrity status associated with his wife (Victoria Adams, aka Posh Spice) and modeling.  I guess it helps to have a movie (Bend It Like Beckham) to feature your name as well.

When it comes to soccer purists, however, Ronaldinho is acknowledged as the premier player in the world, winning the FIFA World Player of the Year in 2004 and 2005. For Amway to sign him as an endorser is amazing!  The impact in the U.S. isn't as major as it is in most other markets in which Amway does business, simply because this is just about the only major market in the world that isn't mad about soccer. There are a few exceptions within this market, of course. Soccer is huge with youth in America, but mostly as a participatory sport. And soccer is huge with Hispanic audiences in America, which includes some 20 percent of Quixtar's business here.  As plans surrounding Amway's use of Ronaldinho are announced, I hope that U.S. IBOs will find ways to tap into them.

Meanwhile, now that I'm mostly recovered from ACL surgery last summer, I need to begin working out in earnest so that I can hit the soccer pitches myself this summer. I have new inspiration, and maybe I'll find a one-word name for myself while I'm at it, like Robinho. Nope. That one's taken. Sigh. Robin by itself sounds too boring. Maybe Kia ... 

You can check out the Ronaldinho news conference at Nutrilite.com. 



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Comments

ibofightback said:
Monday, March 03, 2008 #

Kianho?

You are The One ... :-)

The Rinaldinho signing is a huge coup by Amway. Being an australian my soccer knowledge has been somewhat like that of most americans - lacking. However when Amway staff started hinting about this they gave out clues like "long dark hair, big teeth".

I asked dozens of people here in Europe "If I said to you sports star, long dark hair, big teeth, who would you think of".

Without exception, and nearly always without delay, they said "Ronaldinho".

You can't buy name recognition like that. We can however now take advantage of it! Well done, Amway.

Koa said:
Monday, May 12, 2008 #

Holy Smokes! the worlds best Football player is repping for Amway Global..that's insane. What credibility that gives us IBO that we have professional athletes such as Ronaldinho..who's next? We have the very best in Nutrilite vitamins and supplements.  We're opening the eyes all over the world that this is truly the best product line out there and business opportunity that anyone with a desire to work and with a dream can create that pipeline of income.  

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