Busy Summers @ Quixtar
Thursday, July 24, 2008
My parents were both immigrants from the Netherlands, and I still have many uncles, aunts and cousins who reside there. I admit that the distance between us means we're not very close and don't communicate often. I did visit there as a teen and of course have seen all of them when they've travelled to North America. They all have travelled here multiple times, and when they're not traveling here, they're going on vacations in the south of France or Spain or in the Alps. Europeans, at least those in Holland, take their vacations very seriously.
In fact, I've been told that things pretty much slow down across the country because everyone's on vacation in the summer. That might be an overstatement. While I know the pace may slow down for some in the summer, it seems like most summers at Quixtar have been hotbeds of activity. Although I am probably taking more vacation this summer than I have in many years, I have been busier at work than ever before. We went to Florida back in June so my six-year-old son could have his first Disney experience, and next week we're off to our cottage rental on Crystal Lake about an hour north and west of here. We've gone to the same cottage for the past decade or so, but this will be the last time we go to this particular cottage because its owner is selling (and, unfortunately, it's priced way beyond our means!).
While the family lazes by the lake I will be back here a few days next week because there are so many projects progressing at breakneck speed. You have been to or heard about the National Spotlight events. You've seen the Amway Global brand ads and, depending on where you live, you may have seen some of the direct response ads. By now you've probably heard we are Presenting Sponsor of the Tina Turner Live in Concert tour. More announcements are coming about partnerships, events, and promotional activities. I know I've said that many times this year, but finally all the work is getting to the stage where we can announce the results.
I am SO excited about the direction we're headed and the work that we're doing. I am THRILLED for the opportunities all of these promotional efforts represent for our IBOs. These programs are designed to raise awareness, educate, and create favorability so that, when IBOs reach out to prospects, they stage is set for a meaningful dialog.
I encourage people in our business to examine each of these initiatives -- the ones we know about and the ones still to come -- to determine how best you can leverage them to reach your prospects, start a dialog, discover their needs, and introduce your solution(s), whether that be ARTISTRY Time Defiance to go after age lines or a business opportunity to help deal with stressed credit lines. Our broad promotional programs only come to life when you activate them with your personal approach. That's what makes our business model so powerful. Combining the corporate support we can provide with the personal touch you bring to the marketplace.
I hope you all have a great weekend and enjoy a little downtime. And then I hope you're ready to get busy. There's a lot more coming and each announcement brings you another tool to reach out to people in your community.