Finishing Touches
Thursday, September 18, 2008
The MoBEs are getting their final touches and we are SOOOO excited to be nearing the end of a very long process to bring to live the Nutrilite and Artistry Mobile Brand Experiences. In a hidden location here in GR, the Artistry brand bus is getting prepped for its debut, to be joined today by the Nutrilite semi trailer. After an unveiling for employees here at Amway Global / Quixtar North America, they will hit the road for the beginning of the Tina Turner tour Oct. 1 in Kansas City.
SO many people here contributed to these experiences. The marketers who provided direction, of course. Special thanks to Marsha and Tom who devoted countless hours to this project. Our outside vendors, Whit, John, Dan and many more. Connie, the awesomest ever project manager. Art directors, IT folk, too many to mention. John, who had to jump through all the hoops to get the bills paid. Katie the intern, who is spending this week and next running around for vendors as they perform their magic on these mammoth vehicles. And, of course, Elizabeth and Jessica of the Advertising/PR/Sponsorship group, who contributed blood, sweat and tears. Right now, Elizabeth is making her way back from her umpteenth trip to a remote area of Iowa -- this time to "spring" the Nutrilite trailer and get it to Michigan for its final prep.
This whole team, which I'm sure includes many other names who contributed in ways big and small, will heave a collective sigh of relief when these experiences finally start doing what they've been built to do -- showcase Artistry and Nutrilite for consumers across North America. We also know that MANY IBOs will be excited to see it. When the tour hits the road, you will have to make the effort to go and see it when it comes near you. Even if you're not interested in going to the concert or other events where these vehicles will be in operation, you should come just to see the vehicle(s). (NOTE: In 2009, oftimes they'll be together, but sometimes they'll be on separate tours).
These vehicles bring our brands to life for consumers -- your future customers and prospective IBOs. Essentially, they bring Nutrilite's Center for Optimal Health and the Artistry Beauty Institute on the road. Many IBOs have been to the COH and/or the ABI. Now they're coming to you! We will share where these vehicles are going and we also will try to provide an inside look to the tours for you through blogging and other means. Stay tuned in and we'll try to let you know when the bus and trailer come to a city near you!