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Amway Global in America
Monday, January 05, 2009 | 5 Comments
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In the U.S. and Canada, the business opportunity we support is now called Amway Global . If you go to Asia or Europe, however, you would only know the business as Amway . People have asked me about the change in branding from Quixtar to Amway Global recently Read More...
Tina Turner Tour Recap
Friday, January 02, 2009 | 1 Comments
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A nice article appeared today in The Grand Rapids Press about Amway's sponsorship of the Tina Turner tour, which concluded a few weeks ago. Amway Global Managing Director Steve Lieberman was interviewed for the article by GR Press Entertainment Editor Read More...
Win a Ribbon Catalog -- The Sponsorship Challenge
Friday, December 05, 2008 | 31 Comments
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OK, we've done a lot of stuff this year to get the Amway Global and product brand names out in front of consumers. These programs, ranging from our "Hello My Name Is" ad campaign (aka "Now You Know") to the Tina Turner concert Read More...
Ice Vegas
Friday, November 14, 2008 | 2 Comments
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Well, at the risk of offending some of the regular readers here with another "pithy" topic that doesn't fully examine the darkest, deepest recesses of the Amway Global business, I will share some of my experiences of the past week while Read More...
On the road with MoBEs
Friday, October 03, 2008 | 5 Comments
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The Nutrilite and Artistry Mobile Brand Experiences (MoBEs) are going to be a big hit. It will bring the Artistry and Nutrilite messages to consumers from coast to coast, both as a rolling billboard and as a brand experience at various events we sponsor, Read More...